VMware “Happy Third Birthday!” Cookie
I was cleaning out stuff and found an old cookie from the VMware third birthday party. I certainly was not going to eat it and so as a social experiment I have put it up for auction on EBay. Is there a market for edible promotional and marketing items?
Interestingly this was from the VMware “brown period” where the logo featured the words VMware in brown and brown and blue were used thoughout collateral and other marketing material. This was planned independent of UPS starting to promote their brown color but that did lead to questions of wether VMware was trying to copy UPS with their promotion of their brown color including the “What can BROWN do for you?” advertisments. We were definitely not trying to copy UPS.
Brown is a difficult color to reproduce well so it looks good and not just a muddy mess, and so that it has consistent color across different media. I think the color brown fairly quickly proved a bad idea but the thought and design effort that went into all the marketing collateral look and feel was a step in the right direction.
